Popular canned food advert banned over safety fears

A television advert by popular canned food brand Heinz has caused outrage. The ad, showing people drumming a rhythm on
Heinz's advert got banned over safety fears.

A television advert by popular canned food brand Heinz has caused outrage. The ad, showing people drumming a rhythm on its baked bean cans, has been banned by British regulators on safety grounds. The ad showed families, workers and festival-goers enjoying Heinz beans, a British mealtime staple, and using the tin cans to hammer out percussion sounds to accompany an original song. According to the ASA, there was a risk that viewers could cut themselves on used cans when trying to emulate the ad, reports ABC News.

Heinz, part of the Kraft Heinz Co, said it did not believe the ad posed any safety risk. It said videos featuring the ‘Can Song’ on social media included instructions on preparing a can and taping the inside to avoid cuts.

However, the Advertising Standards Authority (ASA) ruled that Heinz’s ‘Can Song’ advert should not be broadcast again in its current form after nine people complained that the ad encouraged unsafe practices or could be dangerous for children to copy. The ASA ruling comes after the end of the TV campaign, which ran for two months, said a Heinz spokesman in Britain.

“Although we acknowledge the ASA decision, the TV campaign is over and we have no plans to run it again.”

Many people said they felt the ad was wonderful and brought a sense of togetherness. What do you think?

Over 1.6 million people viewed a version of the ad on YouTube which has since inspired thousands of people to take up the ‘Can Song’ Challenge. Many said that the song was soothing and promoted feelings of love and togetherness and that it took “common sense” to know that opened cans can be dangerous if not handled carefully.

Do you think their ad deserved to be banned? Or are people just overreacting? 

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  2. Graham Alexander  

    God, we realy have become precious havent we, we used to play with tin canns when I was young, making telephones with a ball of string. They used to adorne the sides of our billy carts,, and many more things. Use your brains ans watch the ad for what it is inspiring, not looking for messages that are not there.

  3. Claire Hancock  

    Good grief, do we really want to wrap our children in cotton wool to the extent that they cannot touch a tin can for fear of getting a cut?

    The “cotton-woolers” are taking us down a path of raising whole generations who have no ability to assess risk, consider possible outcomes and take appropriate precautions, because they have never been allowed to learn such skills.

  4. Josephine B  

    I wish people would grow up and TAKE RESPONSIBILITY for THEIR OWN ACTIONS. They’d have to be stupid to NOT take care then try to claim insurance for THEIR OWN STUPIDITY.

  5. Gert  

    Maybe they should ban all tinned products altogether! Those old tin openers that ripped the can open are dangerous. One of the newer kind cuts around inside of the rim of the lid which is safer as long as the very sharp top is disposed of safely. The other kind that cuts below the rim leaves a much safer lid but a dangerous empty can.

  6. 0203 steveo  

    Seriously. Nine complaints and it gets binned. Opposing this were millions who did not complain, should this number have also been taken into account? Of course it should. Opening a tin can is no more dangerous than eating your dinner with a knife and fork. It’s ludicrous that the fun police even get listened to.
    Thank you for your complaint, now please go away and get a life.

  7. Gracie  

    Dear lord!
    When’s ‘someone’ going to tell us that breathing, & washing ourselves’ is bad for our health?

    The situation is getting not only to the point of ridiculousness personified, but TOTALLY beyond the pale!

    Give me strength!

  8. Gavin Weston N.F.P.  

    Good grief! We now have to worry about the people who have not the brains and have the wonderful amount of spare time to drum up on the Heinz Beans cans to accompany music. That they are so brainless to do so on cans that can obviously damage them and have some unknown horrible results for them and cost money on the health schemes is a matter of such rediculous standard that we have to give up living on earth as these same unthinking and rediculous people who will damage themselves on an obvious potentially dangerous situation that they demand that we ignore the idiots. The only thing worse is that the Governing bodies are making a to-do about this matter. Go back to work and start to Govern sensibly and with merit for the population.

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