Millennials are baffled by this laundry staple

When it comes to technology and the modern world, there’s not much millennials don’t know. Ask them how to properly
It turns out young people don't know much about laundry.

When it comes to technology and the modern world, there’s not much millennials don’t know. Ask them how to properly do a load of washing though and it seems they don’t have a clue!

New reports out today have revealed that companies making fabric softer are struggling with sales as millennials have no idea what it’s for or how to use it. Ha!

One company said they’ve seen a whopping 26 per cent drop in sales between between 2007 and 2015 on one of their most popular fabric softeners as the new generation isn’t forking out the cash.

So how did this happen? Most baby boomers were taught how to do laundry by their parents, who were taught by their parents before them.

Procter & Gamble communication director Damon Jones says this generation didn’t grow up helping their mothers with the washing as much as the older generations did – and they’re suffering from scratchy towels because of it!

“Millennials … different than previous generations, didn’t grow up spending lots of time doing household chores or possibly didn’t see the product used at home with the frequency which prior generations experienced,” Mr Jones told News Corp.

In a bid to get through to the kids, companies have started using creative ways of teaching them about fabric softer and the luxury they’ve been missing out on ever since moving out of home – soft and plush laundry!

Apparently, having clean clothes isn’t enough to keep them interested so one brand went to the trouble of making this mesmerising video with a fancy camera.

Now we’ve seen it all!

Did you teach your children how to do the laundry? Do you still use fabric softener?

  1. Myrna Burman  

    Have never used laundry softener – my laundry is fine

  2. Ann Day  

    the stuff is toxic to birds and some asthmatics. I will not use it

  3. Winsome Gardner  

    Fabric softener sticks to the underside of the drum & the build up leaves dirty marks on the washing. Use vinegar instead.

  4. Dianne Evans  

    Fabric softeners leave black gunk coating your machine and it ends up little black spots on your clothes it sucks and I am a baby boomer and do not use it!

  5. Helena  

    I’m a baby boomer and I don’t use it. It wasn’t even available until the 1970s anyway. Makes the towels slide over your body without drying you properly. It gives me a sinus headache terrible stuff.

  6. Donna Williams  

    Fabric softeners are not good for your machine or the environment, use white vinegar instead

  7. Sue  

    Never use fabric softener – far too smelly (gives me hay fever) & wouldn’t be bothered in putting it into the machine which doesn’t have a dispenser for it 🙂

  8. Karen Sheppard,  

    A washing machine mechanic told me never to use it…I use vinegar. It softens things nicely, and doesnt gunk up the machine

  9. Dawn Pawluczyk  

    Agree with all the comments, especially the vinegar, combined with sunlight.

  10. Ruth  

    And if you want to use anything that is “microfibre”, the conditioner completely wrecks it. Even washing microfibre in a machine that has had conditioner spoils it.

  11. Faye Dapiran  

    I have never used it and I’m a baby boomer. Not sure where you got your information from. It wasn’t around when I was young, so my mother couldn’t have used it even if she wanted to. It’s unnecessary and was just designed to make more money for the various companies that make it. I believe it’s not good for the environment and washing machines either.

  12. Irene Bannister  

    My darling Mum always used “blue bags” in the rinse water, never had scratchy clothes…….but I don’t have any problem with using softener at all & my adult kids love it too without any allergies…….but I do believe every washing machine needs a full cycle of white vinegar to clean on a regular base as men’s work clothes are grotty & eventually machine does get build-up of grime.

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