Gap, an American clothing retailer, is embracing diversity in its newest campaign: Bridge the Gap. Ecstatic to be included, Christie Brinkley took to Instagram to praise the company after spotting her billboard in New York’s Times Square.
“Thank you for including a woman in her 60’s in your ad campaign!” the supermodel writes.
“I love that you have ALWAYS BEEN ABOUT DIVERSITY in every way.”
Dear Gap, As the song goes …Now I LITERALLY feel 10’Tall! Thank you for including a woman in her 60’s in your ad campaign! I love that you have ALWAYS BEEN ABOUT DIVERSITY in every way so “? thank you for the sunshine bouquet? Sunny, thank you for the love you brought my way You gave to me your all and all? ?Now I feel ten feet tall? Sunny one so true, I love you?” @GAP #BridgingTheGap #Gap @Edward_Enninful @edward_enninful @adwoaaboah @priyankachopra #timesquare #nyc
Videos for the campaign feature models dancing to Boney M’s ’70s classic ‘Sunny’, and Brinkley couldn’t help quoting the poignant lyrics.
“You gave to me your all and all/Now I feel ten feet tall,” she writes, peppering the message with music note emojis.
The Instagram post has already garnered more than 2,000 likes and many comments of support.
“You are an inspiration to all women in every way,” one follower writes.
“Thank you, Christie, for so beautifully representing those of us 60+ years young!! You are gorgeous inside and out!” another posts.
The campaign was launched last month.
“Since 1969, we’ve been about transcending differences – it’s in our jeans,” the clothing company quips in an Instagram post.
Gap partnered with British Vogue editor-in-chief Edward Enninful to create the cheerful campaign video.
“It celebrates optimistic American style, the diversity that makes each of us unique, and how Gap white tees (plus one beautiful song) can bring us all together. That’s #BridgingTheGap.”
Since 1969, we’ve been about transcending differences — it’s in our jeans. We’re proud to partner with @edward_enninful, appointed @britishvogue editor-in-chief to create this video. It celebrates optimistic American style, the diversity that makes each of us unique, and how Gap white tees (plus one beautiful song) can bring us all together. That’s #BridgingTheGap.
Brinkley’s official campaign shot (also shared on Gap’s Instagram) features the 63-year-old stunner beaming proudly in a classic long-sleeved white top, mid-rise jeans and a chunky brown belt.
“‘There’s a lot of talk about being kind, because the world seems to be falling apart. It’s up to each and every one of us to keep trying to project love.’ Model and activist [Christie Brinkley] is #BridgingTheGap,” the post reads.
The campaign also features Quantico actress Priyanka Chopra, recording artist Wiz Khalifa, and Australian model Fernanda Ly.