Aussie campervans causing offence here and in New Zealand

They’re a backpacker’s dream and a road user’s nightmare – the Wicked Camper. You have probably seen these converted vans
via Instagram

They’re a backpacker’s dream and a road user’s nightmare – the Wicked Camper. You have probably seen these converted vans around. They are recognisable from their bright paintings and more often than not, the offensive slogan on the back.

Over in New Zealand, these vans are causing headaches for councils. The Whangarei District Council is threatening to tell drivers of Wicked Campers to cover up the offensive words, while the Advertising Standards Authority (ASA) has made numerous rulings against Wicked Campers, and has expressed disappointment at its refusal to respect the principles of self-regulation, reports the NZ Herald.

So how offensive are we talking? “Fat chicks are harder to kidnap” and “My boss told me I was a w***er, I was so surprised I almost let go of his c***”. The former prompted a Whangarei resident to complain to local MP Shane Reti.

Dr Reti complained to the council, and said “We have another tool that we can bring to this fight, to enforce on this company that they have to adhere to New Zealand standards”.

“I understand ‘edgy’ – it may not be my preference, but I understand it – but this is clearly offensive”, he said.

A campaign in 2014 garnered 127,000 signatures, however it was not listened to by the founder of Wicked Campers. He hardly even reacted.

The mother of an 11-year-old girl petitioned for the dirty slogans to be taken off the vans after her little girl saw one that said ‘In every princess, there’s a little slut who wants to try it just once’
on the back of a Wicked Camper van.

Previously, the company had said that anyone offended should just paint over messages they didn’t like, but it would prosecute any who did so.

Even Paula Bennett, the leopard-skin wearing, NZ Associate Minister of Tourism thinks the slogans are awful.

“Most of [the slogans] I find offensive as a woman, as a mother and as a grandmother. They are deeply offensive and I don’t easily offend.”

All across Wellington this month, officials have been studying legislation and looking for ways to fine Wicked Campers and their drivers.

Bennett said, “I’m determined to do something about it”.

Sadly it seems like everything they’ve tried so far has been in vain.

Duncan Ridd, who manages three campgrounds in Queenstown, is refusing Wicked Campers with offensive slogans unless they cover them up in the family parks.

“If you wouldn’t say it to your grandmother why would you let it in your park?” asked Ridd.

Good question.

Tell us: Do you think Wicked Campers should be fined? Should Australia and NZ join forces to tackle the issue? Or are they just funny slogans?

A photo posted by Christine (@ctine24) on

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A photo posted by Darren Lewis (@dazzlive) on

  1. Disgusting. I am not a prude. However, these messages are on display for children to read. Some of the messages are offensive to women as well.

  2. If something is clever and funny its good, but not when its insulting and derogatory to women or young girls. However in saying that I think the one that said ” Not yet Scotty, Im having a shiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii and a brown streak is painted up the side of the van….”

  3. vic roby  

    All of the slogans are so immature and obviously spring from the silly immature and childish minds of their creators.
    I wonder what they want to be when they grow up.

  4. Anna McCormack  

    Many of the slogans support rape culture and incite violence against women and girls. I’m a 63 year old grandmother and one night I took to a WC van with a can of spray paint. I’ll do it again.

  5. As far as I am concerned, as a woman, a mother and grandmother, I find these slogans extremely offensive. They need to be off the road permanently. I understand freedom of speech etc, but this goes way beyond that. If we cannot say some of these words without being arrested and charged with offensive behaviour the neither should they be able to be seen on a van driving around Australia and New Zealand. They are visual pollution.

  6. judy Bancks  

    Of course they are offensive,they are designed to offend and provoke anger and embarrass the decent public. And of course the need to be removed..either the”slogans” or the vans entirely. Surely there. Are public decency legislations in both our tries thatcher this? It wouldn’t be allowed on bill boards!

  7. Eileen  

    These are not funny or clever and are just ugly!

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