Aldi is truly winning at the supermarket game, blowing Coles and Woolies out of the water. But could there be a sneaky reason why they’re able to price their products so low?
Fairfax Media’s survey of six popular products sold at Coles, Aldi and Woolworths found differences between size and price for each one, which makes it very difficult for consumers to easily compare and figure out how to get the best deal.
Here’s what they found:
“Coles offers customers a range of products, some of which are in different sizes,” said a Coles spokesperson.
An Aldi Australia spokesperson said Aldi tailors its products so it can “meet the needs of tomorrow’s consumer”.
And while some of the investigated items were cheaper at Aldi, there are more specials and sales on at Woolworths and Coles which can discount them further.