Kellogg’s cereals sign up to the honest Health Star Rating program

The government’s Health Star Rating program has just had a welcome extension as Kellogg’s Australia – the company behind cereal

The government’s Health Star Rating program has just had a welcome extension as Kellogg’s Australia – the company behind cereal brands All Bran, Sultana Bran, Coco Pops and Special K – will be participating in the rating program.

This is particularly welcome as many community-led petitions and social media campaigns have called for more honesty in the labelling of their high sugar cereals.

As more Australians are leaning towards health, the market share of Kellogg’s has been slipping in recent years from about 40 per cent in 2010 to just 27 per cent in 2014 based on research from Euromonitor International. Kellogg’s has come out saying that these figures are incorrect and they do still hold the largest market share at 35.4 per cent.

“This is another positive step forward for the Health Star Rating system, with another major food producer getting on board. I look forward to more and more products displaying the Health Star Ratings,” Assistant Health Minister Fiona Nash said.

The Health Star Rating is a front-of-pack labelling system that will rate products on the overall nutritional content and will assign it a rating from ½ a star to 5 stars. It provides a quick, easy and standard way to compare similar packaged foods.

The number of stars is based on energy, nutrients such as saturated fat, sugars, sodium and protein, and the fruit and vegetable content.

So find out what Kellogg’s cereal ratings are below and tell us, what do you eat for breakfast? 


Kellogg’s cereal star ratings

All-Bran® Original ★★★★★

All-Bran® Wheat Flakes ★★★★★

Guardian® ★★★★★

All-Bran® Apple Flavoured Crunch ★★★★☆

All-Bran® High Fibre Muesli Almond & Apricot with Sultanas and Pepita Seeds ★★★★☆

All-Bran® High Fibre Muesli Cranberry & Pink Lady Apple with Pepita Seeds ★★★★☆

All-Bran® Wheat Flakes Honey Almond ★★★★☆

Mini-Wheats® Little Bites Chocolate ★★★★☆

Mini-Wheats® Little Bites Original ★★★★☆

Special K Advantage® ★★★★☆

Special K Nourish® with Apricot, Cranberry & Almond ★★★★☆

Special K Nourish® with Blackcurrant, Apple & Pepitas ★★★★☆

Special K Nourish® with Wildberry, Raisin & Pepita ★★★★☆

Sultana Bran Buds® ★★★★☆

Sultana Bran® ★★★★☆

Kellogg’s Five Whole Grain Muesli® Sun-dried Apricot, Cranberries & Pepitas ★★★★☆

Kellogg’s Five Whole Grain Muesli® Roasted Almonds, Coconut & Flame Raisins ★★★★☆

Special K® Oats & Honey ★★★★☆

Just Right® Original ★★★★

Rice Bubbles® Multigrain ★★★★

Special K® Forest Berries ★★★★

Special K® Fruit & Nut ★★★★

Special K® Original ★★★★

Special K® Whole Grain Clusters with Protein Cranberry, Pepitas & Almonds ★★★★

Special K® Whole Grain Clusters with Protein Flame Raisin & Red Apple ★★★★

Sustain® ★★★★

Corn Flakes ★★★☆

Sultana Bran Extra® ★★★

Rice Bubbles® ★★★

Coco Pops® ★★

Coco Pops® Chex® ★★

Crunchy Nut® Clusters ★★

Crunchy Nut Corn Flakes® ★★

Froot Loops® ★★

Frosties® ★★

Nutri-Grain® ★★

Crispix® ★☆

  1. That would be like me rating myself as skinny, young and beautiful. We can all spin a lie if needs demand.

  2. I don’t trust government to be honest about anything. Especially what food is passed as safe and other products that are full of toxins

  3. jeanette southam  

    BarleyMax “Heart” made by CSIRO or I make my own Bircher muisli. But it is good that they have come on board.

  4. I am aware who is instigating the system and my comment was spot on. We can all spin a lie if it benefits our aims.

  5. Don’t need another system.. just learn to read the ingredients for 100g panels. Anything more the 10g of sugar per 100g is too much (and I prefer not much more than 5g), check fat and fibre. The less ingredients generally the better for you, I eat Vita Brits which have only two ingredients and bran.

    • If you are serious about cutting back on the amount of sugar in your diet then 10g per 100g is way too high. 4g per 100g is the recommended rate which is equivalent to 1 teaspoon per 100g. And don’t be tricked into taking any notice of the gms per serving column as you will find many companies use ridiculously small serving sizes to trick you into thinking the product is not filled with nasties.

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