Is it OK to shush people during a movie at the cinema?

Loud talkers are the worse kinds of movie-goers. Source: Getty

It’s no secret a chatty person (who can’t whisper if their life depended on it) and a cinema aren’t a good mix. And now we have mobile phones dinging, lighting up the surrounds and even people taking calls on them during a film.

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While it’s annoying if you hear other people chatting away, if you shush them, there’s a chance they’ll shush you back or worse. So, other than a Jaffa to the back of their head, what can you do?  

Have you ever had a movie spoiled by a talkative fellow movie-goer? What did you do?

Is it OK to shush people during a movie in the cinema?