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Major fast food chain trains reindeers to deliver food, causes social media meltdown

Nov 29, 2016

Some thought it was funny but others were upset, calling the treatment of the reindeer to be inhumane.

Employees at a food outlet on the northern-most island of Hokkaido are training reindeer to deliver pizza. “If it runs properly, it could go as fast as 80 kilometres per hour,” one trainer said, reports ABC News.

Various delivery methods using the reindeer are being considered, such as strapping the pizza to the reindeer’s backs or hitching the animals to a driverless sleigh fitted with a Global Positioning System (GPS), according to a company video.

According to company officials, they were working with the Hokkaido Delivery Integrated Research Centre to ensure the welfare of the animals, first brought to the island from Finland more than 25 years ago.

The outlet said it had seen an increase in online orders, but it was not clear if it planned to honour Domino’s policy of giving customers the pizza free if it is not delivered in 30 minutes or less.

While some saw the funny side when the Dominos pizza outlet decided to enlist the help of a reindeer to deliver pizza, where weather agencies have predicted an unusually cold snap ahead with severe snowfalls, others were furious.

https://twitter.com/FrankieGaff/status/803315396770201601