We promise this is the last Super Bowl ad post we will write, but we really need your opinion… Is this ad really so offensive?
It was the runner-up in a global advertising competition, a cause for great celebration for all the Aussies in Adland, who have been pursuing a Super Bowl slot for years.
Unfortunately, the ad, in which new parents are having an ultrasound and the dad is munching on Doritos chips, was met with a certain level of horror in the US, with some viewers saying they will never eat Doritos again, others saying the ad will give them nightmares and a pro-abortion group at what it called the “tactic of humanising foetuses & sexist tropes of dads as clueless & moms as uptight”.
Whoa… we’re still talking about corn chips, right?
With a 100 million-plus audience, the cost of buying a 30-second advertising slot during the Super Bowl can be as much as $US5 million and the advertisements are often dissected as closely as the outcome of the game, AdNews reports.
Take a look here and tell us? Is it that bad? (For the record we are EXTREMELY upset that the Australian were dubbed with American voices.)