We promise this is the last Super Bowl ad post we will write, but we really need your opinion… Is this ad really so offensive?
It was the runner-up in a global advertising competition, a cause for great celebration for all the Aussies in Adland, who have been pursuing a Super Bowl slot for years.
Unfortunately, the ad, in which new parents are having an ultrasound and the dad is munching on Doritos chips, was met with a certain level of horror in the US, with some viewers saying they will never eat Doritos again, others saying the ad will give them nightmares and a pro-abortion group at what it called the “tactic of humanising foetuses & sexist tropes of dads as clueless & moms as uptight”.
Whoa… we’re still talking about corn chips, right?
With a 100 million-plus audience, the cost of buying a 30-second advertising slot during the Super Bowl can be as much as $US5 million and the advertisements are often dissected as closely as the outcome of the game, AdNews reports.
Take a look here and tell us? Is it that bad? (For the record we are EXTREMELY upset that the Australian were dubbed with American voices.)
Share your thoughts on this ad that has people fuming! Why do you think it didn’t go down so well in the States?