Thanks to the rise of the internet and the increasing popularity of online shopping, a number of Aussie brands have struggled to retain their customer base in recent years and have been forced into administration or closure.
Menswear retailer Roger David became the latest Australian brand to bite the dust this week as it was revealed that all 57 stores across the country would be closed before Christmas.
Announcing the news on Thursday, administrator Craig Shephard said: “Everyone recognised the strength and the affection for the brand, but it did not pass the viability test.
“Roger David was a victim of rising fixed costs, fierce competition from online and global competitors and cautious consumer demand.”
Roger David initially entered voluntary administration on October 18 and KordaMentha Restructuring were appointed as administrator almost four weeks ago. Over the past few weeks prices have been slashed nationwide, with discounts of up to 60 per cent, in a hope to clear the stores of stock.
However, after failing to find a buyer for the chain, the brand is now set to shut up shop for good, with more than 500 staff set to lose their jobs as a result.
“The employees and customers have been remarkable in the past four weeks to help provide the company with cash flow to help pay entitlements and creditors,” Shephard added. “Discounts of 60 per cent or more will continue until the last day.”
Mr Shepard said all remaining stock, including the summer range, is being moved into stores and will be priced to clear. All stores in the 76-year-old chain would be closed down by early to mid-December.
Roger David employs 300 full-time members of staff and almost 200 casuals and part-timers, with 193 employees in 19 stores in Victoria, 98 in 15 stores in Queensland, 77 in 12 stores in NSW, 60 in seven stores in Western Australia, 15 in two stores in South Australia, 15 in two stores in Tasmania and four in one store in Canberra.
The brand has followed in the footsteps of many other clothing chains across Australia, who are struggling or now out of business, including Topshop, Marcs, David Lawrence, Payless Shoes, Pumpkin Patch, Herringbone, Rhodes & Beckett, Maggie T and Oroton.
Iconic fashion brand Esprit also ceased trading in this country, and New Zealand, earlier this year, when all 67 of their remaining stores were shut down due to poor performance compared to other stores around the globe, particularly in Asia.