Heart-wrenching 2019 “step-dad” ad shows how much the world has changed

Sep 01, 2019

The prevalence of broken families over the last 30 years is something we can all recognise. This Fathers’ Day Budweiser have made a short film that will truly melt your heart showing the critical role that step fathers can play in this changing world.  Each of the families in the short film showcase their stories emotively before the now grown up children who admit how hard they made parenting for their step-fathers, ask to officially be adopted.

According to Budweiser, the brand behind the short film, it is a tribute to all fathers who step up for their families every day.

“Stepfathers embark on a difficult journey when it comes to building a relationship with their stepchildren. Although there are often ups and downs, many stepchildren grow to consider their stepfather one of the most important people in their lives. So this Father’s Day, Budweiser is shining an unexpected light on fatherhood by toasting stepfathers who have risen to the occasion and owned their roles as fathers.”

If you have ever seen the world through the eyes of a step-parent or step-child you will have an opinion on this today.


Then, in a second heart-felt advertisement for Fathers’ Day 2019, John Deere speaks in the voice of an infant to break open his first Fathers Day.  In the ad, the baby delivers him his first ride-on lawnmower.  So cute.

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How do you feel about the step-parent advertisement from Budweiser?

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