With just over three weeks to go until Christmas day, it’s no surprise that TV networks are being flooded with fun festive ads from some of the world’s biggest companies in the lead up to the holiday.
But one advert has captured the world’s attention after seemingly poking fun at US President Donald Trump, placing the American politician on Santa’s naughty list.
The Air New Zealand festive ad – titled ‘The Nicest Christmas Ever’ – features a young boy who is dressed in a dark suit and wearing a red cap with the slogan ‘Make Christmas great again’ printed across the front, in reference to those worn by Trump’s followers.
It sees the youngster attend a summit for the world’s naughty children after they learn they are on the naughty list and set out to become nicer in time for Christmas.
The advert, which debuted on Friday, begins with Santa Claus sitting at a desk as he finishes his naughty or nice list before sending it to the elves, however a mix-up sees the email land in the inbox of young New Zealander Elvis Anderson instead.
Elvis then comes up with the idea to hold a summit for the naughty children of the world, with the help of Air New Zealand, which is where we see the young American boy storm past his peers on the stairs of the plane.
Each child makes a promise to change their ways, for example by eating more vegetables, reducing personal gassy emissions and cutting down on hair pulling.
While the American boy says: “I have to say, I’m not naughty at all. In fact, I’m the nicest person I know.”
As the comment is met with laughter from the other children, the US delegate then mimics President Trump’s reaction after his speech at the UN General Assembly earlier this year was met with laughter.
“I didn’t expect that reaction, but that’s okay,” the boy says in the three-minute advertisement, using the exact same words Trump used at the United Nations.
Air New Zealand General Manager Global Brand and Content Jodi Williams say the airline has a reputation for poking fun and wanted to inject some Kiwi humour into Christmas celebrations.
“From childhood memories of writing to Santa, through to the drama of a festive tech fail, the heartwarming video plays on silly season moments in a very Kiwi way.”
“Showcasing our people is a hallmark of Air New Zealand’s brand campaigns and it was fantastic to be able to share the limelight with more of the Air New Zealand family this time.”
Advertisements reflect popular opinions in culture to appeal to and win consumers. This ad brilliantly reflects how the entire world laughs at and has untied against the United States. It's a global economy, kids. Isolationism doesn't fly. (Pun intended.)
— Suzy Wagner (@suzycwagner) November 30, 2018
And viewers were quick to praise the airline for the tongue in cheek ad, with one saying: “Advertisements reflect popular opinions in culture to appeal to and win consumers. This ad brilliantly reflects how the entire world laughs at and has untied against the United States. It’s a global economy, kids. Isolationism doesn’t fly. (Pun intended.)”
However some people weren’t as keen on the advert, as one person said: “At this point anti trump sentiment is pathetically juvenile and just indicates the level to which an organisation or person cannot think for itself and is a sheep.”